BLACK FRIDAY WINE 2024

Black Friday is a major shopping event that takes place every year, usually on the last Friday in November, just after Thanksgiving in the United States. Born in the 1960s, it has quickly become one of the biggest events for bargain-hunters around the world.

ORIGINS OF BLACK FRIDAY

The expression ‘Black Friday’ has a variety of origins, but the most widespread is linked to American businesses which, at this time of year, go from having a deficit (‘in the red’) to having a surplus (‘in the black’), thanks to the massive influx of consumers. From the outset, Black Friday has been known for its exceptional sales, kicking off the end-of-year shopping season.

BLACK FRIDAY AND WINE

Black Friday in the world of wine is a particular variation on this global shopping event, which is gaining in popularity among wine lovers and enthusiasts. Although Black Friday is traditionally associated with electronics, clothing and high-tech products, the world of wine has gradually become part of this dynamic, offering unique opportunities to buy bottles at reduced prices.

The rise of e-commerce plays a key role in the success of Black Friday in the world of wine. Black Friday in the world of wine is a fast-growing event, appealing to wine lovers and novices alike thanks to attractive offers on a wide range of products. For those looking to add to their wine cellar or make new wine discoveries at a lower cost, it's an ideal time to grab a bargain.